An immersive experience
Turn-key experience
For a world-leading aquarium, I imagined this turn-key 50-seat immersive theatre with a 270 degree screen and multiple storylines, complete with queue design, scripts, technical feasibility, merchandise and marketing plan, sourcing of an award-winning National Geographic director, full pricing and 3-year rollout plan.
Discovery Beats take visitors to various part of the globe, each with its own educational goal.
Adventure Beats bring thrills to the experience. With the randomized sequences, no two rides are the same.
Key Art for promotional efforts.
Queue area ideation
Development timeline.
Key sketch for the ride vehicle.