Cummins: beyond trade shows
A fully modular + unified marketing strategy
With Cummins, we created colorful, lively murals where engines and parts are shown in context, as well as interactives to discover the various ranges and videos to explain processes.
This all fits within a unified marketing strategy we helped shape and has now expanded to complex personnel-focused applications such as training and sales tools..
Interactive 4K murals
We created a cohesive, modular world that we can keep on building to suit Cummins’ needs. All the murals can live on their own or come together to form a unified landscape, representing the new “One Cummins” initiative.
Interactives & Apps
We've developed many interactives for the brand, for trade-shows, events and internal applications.
Videos
Explaining complex subjects is often easier in videos or step-through animations.
Interactive 4K Murals
