TRUMPF Smart Factory
Executive Briefing Center in Chicago
I had the chance to reply to the RFP for this facility and provide creative direction and project leadership all the way through completion.
In this brand new, $35 million Executive Briefing Center, we created a companion app, 14 interactives, a world-first transparent touch OLED array, a photo opp and much more!
Our goal was to put the visitor at the center of a journey that will evolve and stand the test of time.
Role: Creative Direction
Symbiotic architecture
We worked with the architecture firm Barkow Leibinger to seemlessly integrate the interactives within their fantastic design.
Welcome Mural
This 9K touch wall greets visitors as they enter the Smart Factory. They can explore the facility and watch videos as they await their docent.
“We call it the Walt Disney tour for sheet metal manufacturing”
— Tobias Reuther, Smart Factory Director
This 4K Transparent OLED allows visitors to explore the Shop Floor from above, in real-time 3D (Unity).
The main conference room allows all participants to collaborate via a proprietary system embedded in the multi touch table, tablet and screen.
